Branding / Design for print
The company: NHS West Kent
Their business: NHS Healthcare provider in West Kent.
Our brief: Develop an awareness campaign to increase the uptake of all childhood vaccinations.
The result: The character ‘Mr Vaccs’ was created which appeared as the instantly recognisable link feature across all subsequent marketing material.
The overall concept was designed to portray the simplicity of the vaccination process whilst considering the sensitivity and emotive elements of the messaging.