Branding / Design for print / Digital / Advertising / Display stands
The company: Pensions and Lifetime Savings Association
Sector: Professional services
Their business: Professional body working with the financial services sector, government and regulators to build policies and regulation that deliver a better income in retirement
Our brief: Develop marketing communication materials to comprehensively support the organisation’s programme of conferences and exhibitions, including the Annual Conference, Investment Conference, Local Authority Conference, Trustee Conference, and Tech Conference, as well as training courses.
The result: Working from an overarching look for all conferences and exhibitions we developed individual identities for each event and applied this branding across a suite of materials, from ads, posters, digital banners and programmes, to display stands, promotional leaflets, and media packs. We adopted a similar approach for our work on training courses and seminars to deliver design consistency across the board.